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Mary Lou's
Montauk
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Palo was brought in to capture the bold energy of Mary Lou's — a disruptive new restaurant-by-day, club-by-night concept born in Palm Beach and now shaking up the Montauk scene.

Project
Details
Mary Lou’s is a provocative new hotspot that transforms from a chic coastal restaurant by day into a vibrant, high-energy nightclub after dark. Originally from Palm Beach, it blends upscale seafood dining with an unapologetically bold, party-driven atmosphere.
Challenge
Our challenge was working around unexpected rain and the lack of a proper shot list due to tight time constraints leading up to the launch.
Goal
Our goal was to visually capture the taboo elegance of Mary Lou’s—where high fashion meets unapologetic indulgence in a coastal, late-night setting.
Result
The result was a stunning collection of visuals that beautifully showcase the property’s atmosphere, aesthetic, and unique offerings.