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Montauk
YACHT CLUB
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We created compelling social content for the Montauk Yacht Club that captured the energy of opening weekend and celebrated the start of the summer season with coastal elegance and lifestyle-driven storytelling.

Project
Details
Our content strategy for the Montauk Yacht Club focused on highlighting the property’s timeless coastal charm, capturing its marina-side views, nautical details, and relaxed luxury. We carefully balanced modern visual storytelling with nods to the club’s storied heritage, ensuring every piece of content felt both current and rooted in tradition.
By aligning with the brand’s refined aesthetic and legacy, we created visuals that resonated with both loyal guests and a new generation of summer travelers.
Challenge
We navigated unpredictable weather conditions, including rain on the morning of the shoot, while maintaining the visual integrity of the brand.
Goal
Our objective was to increase visibility and excitement for the Montauk Yacht Club’s summer season through compelling social content.
Result
The final content is set to drive interest and bookings by inspiring prospective guests to experience the property firsthand.